Google is making a significant move towards AI-driven search with the expansion of ads in its new AI Mode. For advertisers, this represents a fundamental
Category: PPC Blog
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How To Rank Higher Than Your Competitors On Google Ads
Is there a way to make your Google Ads always rank first? The short answer? Yes! But first, let’s talk about why this is important.
50 Google Ads Scripts You Should Be Using
At Koozai, we love saving time on monotonous tasks to free up time to work on creative, more strategic work. This is why we use
What is the difference between Conversion (Many-per-Click), Conversion (1-Per-Click) and Data-Driven Conversions?
Updated 25 July 2025: Google has changed in a lot of ways since this blog was written, and we no longer use the terms ‘many-per-click’
Clicks But No Conversions – Where You Are Going Wrong
Often as a business we are asked a range of questions as to why PPC isn’t working or what can be done to improve the
15 Call To Action Examples (and How to Write the Perfect CTA)
A call to action (CTA) is an essential element of any advertising campaign, and Google Ads is no exception. A CTA is a statement or
How Paid Ads Drive Short-Term Growth (And How to Do It Right)
The Power of Paid Ads for Short-Term Growth In digital marketing, waiting for organic results can sometimes feel too slow, especially if you’re launching a
Best Paid Media Agencies in UK 2025
Who Are the Top PPC Agencies in 2025 Looking for the best PPC agency to help you skyrocket your business growth? Whether you’re scaling your
Digital Marketing News Update – April 2025
Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital
