8 Top Custom Law Firm Websites - Digital Agency News

here are many well-designed custom law firm websites, but they are hard to find, as there are many more poorly designed ones out there. We spent some time browsing through hundreds of sites to see if we could pick out and share some of the best law firm websites on the internet to help you better understand how yours can help you attract, inform, and convert your clients.

Over the years, we have successfully helped law firms grow their businesses, and we understand what it takes to develop an effective website. We are aware of all the elements that need to be added and executed on a law firm’s website to attract and retain more business. Therefore, although we could find attractive and well-designed sites, none were complete. To provide value for ourselves and our audience, with whom we are sharing these findings, we have outlined the pros and cons of each site.

The Importance of a Well-Designed Law Firm Website

A well-designed law firm website is crucial today. It serves as your business’s online presence and significantly impacts how potential clients perceive your firm. A poorly designed site can mean lost opportunities, while a great one helps you stand out and attract more business with a custom law firm website design.

A vital benefit of a good attorney website design is building trust with potential clients. A professional design gives off credibility, making visitors confident in choosing your services. An organized and informative site also allows better communication and engagement, fostering trust.

Responsiveness is vital, too. With many using mobile devices, your website must be optimized for all screen sizes. This enhances the user experience and boosts SEO, thereby increasing your site’s visibility.

Lastly, user-friendly navigation is essential. Visitors should easily find the information they need without having to conduct extensive searching. A well-organized site enhances user experience and boosts the chances of converting visitors into clients, even for small law firm websites.

Best Custom Law Firm Websites on the Internet

Law firms require websites that present a professional appearance and effectively convey their services, expertise, and brand identity. These eight custom law firm websites have been carefully selected based on their unique designs and functionalities, making them stand out.

1. Lindahl – Largest law firm in Stockholm, Sweden

lindahl.se/en

The Lindahl website is visually appealing due to its minimalist design. A clean, simple layout that works well, is responsive, and is user-friendly is used. However, as lovely as it looks, the downside is that the imagery doesn’t connect. The theme is appreciated because it relates to the tagline, but users might quickly leave, thinking they’re not on the right site, because the imagery doesn’t portray anything about the law. It’s also worth noting that incorporating additional imagery into the blog and knowledge center would help entice the audience to read the articles.

Three other changes could improve the site, beyond the homepage. One would be to add an easier way to contact the firm by including a form on the site. Additionally, highlighting the practice areas and knowledge center on the homepage would make it easier for users to find the information most important to them.

Lastly, testimonials should be added to the site. According to analytics, users contacting an attorney for the first time have two critical questions that must be answered first. Can this law firm handle my case? And, can they do it well? Listing the practice areas up front will answer the first question. Adding testimonials or reviews (or even a button that leads to the reviews on another site) would help answer the second question.

Overall, this is an excellent website because it’s a custom law firm website with a minimalist layout and the type of information it provides. Small changes, such as updating the banner images, adding images to the Latest News pages, incorporating a form, and including reviews, would help make this site even better.

Pros:

1. - Clean & responsive layout
  - Easy to read & navigate
  - Well organized & uses a knowledge center which is convenient for first-time users

Cons:

- - Imagery that connects better to what the firm does
  - Add testimonials or reviews
  - Add in a form or multiple forms on every page

2. Knutson + Casey – Hometown Attorneys in Mankato, Minnesota

knutsoncasey.com

There’s a lot to like about this website, thanks to its rich color scheme, diverse angles, overlapping elements, and varied background patterns and images. These reasons make the site more enjoyable for the user to interact with. This website also offers various easy ways for users to contact them, which is convenient, so they don’t have to search for it.

However, despite the site’s appearance, some usability factors should be addressed. One of the most important factors is the layout and user flow of the practice areas, as they are crucial to the overall experience. To start, the practice area section on the homepage is positioned too far down and does not include any links or buttons to mobile pages. Another issue is finding the area you’re looking for. It can be better organized, so the user doesn’t need to keep clicking to see what they need.

Lastly, the navigation could be improved because it is difficult to use on both desktops and mobile devices. It would make a significant difference if it were better organized and presented in a more organized and structured format. Additionally, incorporating some imagery would help the user connect more effectively with the firm and become more familiar with it. The same imagery is used throughout the site, which could become repetitive. Additionally, the large headers make it challenging to notice that the page has changed, as the headings are not visible, depending on your screen resolution.

Altogether, this website checks off the necessary elements, except for a few. The practice areas and navigation would be the most significant changes to enhance usability. An additional benefit would be adding a Resources page to help guide users, answer their questions, and prepare them for what’s ahead.

Pros:

1. - Easy ways to contact
  - Excellent color scheme and use of patterns and overlapping elements on the homepage
  - Good use of testimonials

Cons:

1. - Impossible to use mobile navigation
  - Difficult to navigate practice areas
  - No educational content (eBooks, FAQ’s, etc.)

3. Banks Law – Workers Comp Lawyer in Philadelphia, Pennsylvania

bankslaw.com

Banks Law’s website is enjoyable to look at and use due to its simple custom law firm design. The homepage is arranged appropriately, as it offers a guide under the main banner and then features three videos that lead to a dedicated video page. These two sections are significant because they could quickly answer users’ questions. They also inform the user immediately of the type of law firm they are and the services they offer, which is very convenient.

The website isn’t overloaded with too much information, which makes it easy to navigate; however, adding more visuals would be beneficial, especially on the blog. More visuals of the firm provide the user with greater insight and comfort by showing them the people they will be sharing personal information with and where they will meet them ahead of time.

Additionally, providing more information about the attorneys, including their contact details, would be beneficial. A user may want to contact an attorney directly, rather than having only the option to contact the entire firm.

Overall, this site features a nice, clean layout and offers a sufficient amount of resources for its users. Its usability is excellent, and it works well and is responsive. However, adding more visuals to connect the firm with its users better and providing more information to allow users to contact its attorneys directly could make this site more helpful to its users.

Pros:

1. - Simple, enjoyable layout and color scheme
  - Educational material is offered upfront on the homepage to help any first-time users
  - It has good usability and is responsive

Cons:

- - More visuals are needed to help users connect better with the content and the firm
  - It doesn’t allow users to contact team members directly, they have to go through the form on the contact or services pages
  - It doesn’t have many reviews or testimonials so adding those could result in more people contacting them

4. George Gedulin – Criminal Defense Attorney in San Diego, California

gedulinlaw.com

This website checks off almost all the necessary boxes for an excellent law firm website. However, the blog layout for this firm could have been designed better to reduce bounce rates and improve usability. Their infinite scrolling doesn’t provide superb usability because it doesn’t give the user options, making it hard to access the footer if needed. It’s fantastic that they’ve added secondary navigation on mobile, as that makes it easier for users to quickly find the essential pages they’re most likely looking for.

Besides the blog, the homepage provides simple directions to the practice area pages and allows you to learn more about the firm. To make the homepage even better, including some offers would help educate clients more about their cases while they wait to hear back. Cutting out most of the copy they’ve placed in the middle of the homepage would be beneficial, as it’s too chunky and will likely deter users from wanting to read it all.

Overall, the best part of the custom law firm website is that it is easy to use; however, it lacks imagery. The blog lacks images, which could help lower the bounce rate, and the copy is too dense because there is no imagery to balance it. This firm also does not provide any educational resources to help answer the many questions a client might have while waiting for a consultation.

Pros:

1. - Usability is good, and the site is easy to use on mobile
  - The testimonials are a great addition and give users more insight into the firm
  - It’s easy to contact the law firm with a form being in the footer

Cons:

1. - More imagery is needed to help balance the vast amount of copy and to keep users interested
  - There aren’t any educational resources to help users when they’re waiting for their consultation or waiting to hear back
  - The blog needs a new layout because it’s hard to navigate with the infinite scrolling and it’s not very interesting to look at without any imagery

5. Price Law – Class Action & Trial Attorneys in Indianapolis, Indiana

price-law.com

The overall look and branding of this website are well put together; however, a couple of elements could be improved. The first step would be to clean up the homepage by reducing the copy and removing any carousel and accordion content. Carousels are not the best practice because they require multiple clicks to reveal information. You’ll notice that there are three being used on the homepage.

The second change would be to remove the side navigation on the “About” and “Attorneys” pages. Then, swap out some side navigation elements, such as the one on the Cases and Investigations page, with a list of services instead. Users should have easy access to the pages that matter most to them, so ensuring a well-planned user flow is essential.

The last change would be to add resources throughout the site, especially on the homepage. Users seeking attorneys typically have numerous questions, so they should be provided with resources to help educate themselves and make informed decisions.

Altogether, this site checks off almost all of the necessary elements. It adheres to best practices regarding layout, but could benefit from the minor improvements mentioned above. The design must be updated, but it should be clean and uncluttered, which is a good approach.

Pros:

1. - It is responsive and works well on mobile
  - There’s either a form or a contact button on every page
  - The services are well organized

Cons:

- - Carousels and accordions are used for some of the content on the homepage and inner pages
  - The color scheme could be updated since it looks a little outdated
  - The content is too bulky and not balanced

6. Gunter Firm – Personal Injury & Employment Lawyer in Fort Myers & Naples, Florida

gunterfirm.com

Users are drawn to this website due to its color scheme, and the website itself has an updated styling and is appropriately responsive. It’s good that they dive into the services and FAQs on the homepage, but the personal banner photos don’t connect to what this firm does. The direction they tried with the tagline is excellent, but the individual images don’t connect well with their services, which could confuse the user.

Another concern about custom law firm websites is that they maintain two separate websites, one for employment law and another for personal injury. This could also confuse the user because the two sites are very similar but have different content, so they might mistakenly think they are still on the same site. It also took me a while to figure out that the two buttons that link the user to each site also act as a navigation bar. This provides poor usability because a button should not serve as both a button and a navigation bar. The mobile version is also challenging to understand. A user would have to click “Employment Law” once, then reopen the navigation bar and click “Employment Law” again to access the services menu.

Besides usability concerns, this website is well-organized and provides users with the necessary information they need. It features an updated design style, is generally well-organized, and the information is easy to digest.

Pros:

1. - Information is easy to read and digest
  - The content is well organized
  - Excellent color scheme and design elements

Cons:

- - Poor navigational usability, especially by having two different websites
  - The imagery on the homepage doesn’t connect the user well to what this law firm does
  - Carousels are used, which hinders usability

7. Bracewell – Law and Government Relations Firm in multiple locations internationally

bracewell.com

The best part of this site layout is its clean and uncluttered nature. Their knowledge center is appreciated because it can conveniently answer users’ questions and is on the homepage. One noticeable issue is that no contact form is available on any page except the contact page. More conversions could occur if a contact form were available on other pages, especially since the contact page link is hidden in the hamburger menu. It is also odd that there are two menus. They could’ve better organized their navigation so they wouldn’t have to have two menus.

Their services are well-organized, making it easy for users to find what they want. They are listed and broken down by industry. There is also a PDF that can be downloaded for almost all areas, which helps users learn more about the type of trouble they might be in, which is incredibly helpful.

This site is well-structured and requires few improvements. The only significant suggestions for improvements are making it easier for people to contact them and reorganizing the navigation bar.

Pros:

1. - A PDF about each of the services is included on almost every service page (it should open in a new window but doesn’t)
  - The services are well organized and broken down by industry
  - They have a resources center

Cons:

- - Only a contact form on the contact page
  - Two navigations are being used
  - There aren’t any reviews or testimonials

8. Conroy Simberg – Premier Insurance Defense Firm, multiple locations in Florida

conroysimberg.com

What we like most about this site is its design and organization. The layout makes it easy for users to locate the information they are seeking. The practice areas are clearly organized and categorized by industry as well. The things that could change, however, would be some user flow and usability issues, as well as concerns related to contact and education.

The general flow and usability are not inadequate, but they could be improved. First, the homepage features two buttons or links and a carousel in the header. This provides too many options for the user to choose from. Reviewing analytics and deciding on just one path the user should naturally take would guide them through the site, as intended.

Another clean-up aspect is the two accordions used on the homepage. Accordions are used where too much information needs to be organized or hidden. The accordions are being used here because they want to add a lot of information on the homepage, but they need a way to disguise it all. The first problem with this approach is that an additional click is required for the user to view the information, which is unnecessary. Secondly, the homepage copy should be more of a welcome greeting, so removing the copy and then adding a button will help guide the user to a page where the rest of the information for that topic is stored. This approach enables users to select the data they want to view, thereby reducing the bounce rate.

One of the last two issues is having an easier way for the user to contact the firm without having to call them. There are no contact forms; instead, the only available contact information is phone numbers and email addresses. Even though they have multiple offices, having a contact form somewhere would give users a more accessible option to contact them. Lastly, I would add some resources to help calm users by providing them with easy-to-understand educational materials. Resources are essential because people seeking an attorney are often in a state of panic. Having educational resources about their case could help alleviate their stress, enhance their understanding, and better prepare them.

Pros:

1. - Excellent color scheme and design elements
  - The practice areas are easy to find and are organized well
  - Responsive & easy to use on mobile

Cons:

- There aren’t any contact forms
- No educational resources are provided
- There are too many paths for users to take on the homepage

Websites should continuously evolve and adapt to their users, so every site will always have both positive and negative aspects. Plus, it’s important to note that any changes to a website should be based on that particular law firm’s audience. Therefore, the suggested changes may not be suitable for every site, depending on the user’s needs.

Our suggested changes aim to inspire law firms to assess their users’ needs and explore practical ways to meet them.

Key Elements of Successful Law Firm Websites

When you analyze the top law sites, you will find certain key elements that they all share. These elements include professional imagery, easy navigation, and mobile responsiveness.

Do Highlight Practice Areas Prominently

One of the most crucial elements of a successful law firm website is prominently displaying its practice areas. This helps potential clients understand what services the firm offers and demonstrates the firm’s expertise and specialization in specific fields.

For example, Knutson + Casey lists its practice areas on its homepage, but they are tucked away in a small section at the bottom of the page. This makes it less likely for users to see and click on them. Instead, they should be featured more prominently on the homepage, with clear navigation links or images representing each area.

Good law firm websites often feature a dedicated page or section that showcases their practice areas, providing detailed information about each one. This helps potential clients understand the firm’s expertise, thereby improving both search engine optimization and the overall user experience. Additionally, including testimonials or case studies on these pages can further showcase the firm’s success and credibility in those practice areas.

Don’t Overlook Mobile Usability

A responsive website that is easy to use on mobile devices is crucial for any business. This is especially true for law firms, as potential clients frequently search for legal services on their mobile devices, such as phones or tablets.

Responsive design refers to a website’s ability to adapt and adjust its layout according to the device’s screen size on which it is being viewed. This enables users to have a seamless experience, regardless of whether they access the site from a desktop computer or a mobile device.

However, some law firm websites still need help with mobile usability. For example, Lindahl’s website has navigation issues on mobile devices, with buttons and text overlapping.

Do Incorporate Educational Resources

Educational resources, such as videos and guides, can significantly enhance user engagement on law firm websites. Banks Law effectively incorporates these resources to educate potential clients about their services and legal processes.

Including educational materials on a law firm’s website demonstrates their expertise and credibility in the field, helping potential clients better understand their case and how the firm can assist them. This can increase trust and confidence in the firm, resulting in more conversions.

For example, Banks Law features a “Resources” section on its website, which includes informative videos on various legal topics, such as personal injury cases and workers’ compensation claims. It also offers downloadable guides for users to reference at any time.

Lessons from the Best Custom Law Firm Websites

The best custom law firm websites have a balanced design that is visually appealing and easy to navigate. They highlight their practice areas, utilize mobile responsiveness, and incorporate educational resources to engage potential clients. These elements work together to create a comprehensive package that showcases the firm’s expertise and credibility, while providing users with valuable information.

To enhance their websites, law firms should prioritize creating a visually appealing design with clear calls to action and content that focuses on clients. Practice areas should be showcased prominently, with dedicated pages or sections for each. Mobile usability is becoming increasingly vital as more people access websites from their mobile devices. Incorporating educational resources can also enhance user engagement and showcase the firm’s expertise. By combining these elements, law firms can create a successful and effective website that caters to their audience’s needs.

Enhance Your Website with Professional Assistance

Is your website not attracting the traffic and leads you need? We can help. Contact us today to schedule a complimentary consultation for a website redesign. We’ll identify the problem areas and provide practical, straightforward solutions to help your business thrive.