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Balenciaga Marketing Strategy: Shockvertising and Anti-Fashion in the Fashion Industry

Fashion & Retail Marketing

How did Balenciaga manage to become a cultural force by using extreme shockvertising and that provocative anti-fashion look? Actually, this is one of the most compelling and cautionary tales in contemporary branding. In this blog, we’ll start by defining the moment of the 2022 ethical crisis and then outline the fundamental structure of their marketing …

The post Balenciaga Marketing Strategy: Shockvertising and Anti-Fashion in the Fashion Industry appeared first on Digital Agency Network.

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