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Benetton Advertising Campaigns: A Masterclass in Provocative Marketing

Fashion & Retail Marketing

How far can a brand push storytelling before it stops being advertising and becomes a form of cultural commentary? Few brands have ever walked that line as boldly, consistently, and unapologetically as United Colors of Benetton. Actually, Benetton’s legacy isn’t passive. It asks something of us. And as we’ve said many times in brand strategy …

The post Benetton Advertising Campaigns: A Masterclass in Provocative Marketing appeared first on Digital Agency Network.

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