When it comes to maximizing the impact of partnering with the most trusted voices in your industry, strong relationships are essential for sustaining an always-on
Category: b2b influencer marketing
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B2B Influencer Marketing Budgets and Best Practices
I think it’s safe to say that in 2025, B2B influencer marketing has evolved from an experimental tactic to an embedded practice. Nearly two-thirds of
How to Activate Employee Advocates and Executives as a B2B Influence Engine
As B2B marketers dealing with all new levels of uncertainty and expectation, we’re in a constant battle for trust and attention with the audiences we
What LinkedIn’s New Influence Report Tells Us About Building Trust in B2B Marketing
LinkedIn just released its new 2025 B2B Marketing Benchmark: The Influence Report (pdf) featuring in-depth analysis from authors Mimi Turner and Jann Schwarz. It’s another
The Rise of Micro-Influencers in B2B Marketing: Niche Voices Create Big Impact
When most marketers think about influencer marketing, they still picture big names, huge audiences, and a certain element of celebrity or notoriety. That kind of
The B2B Influencer Matchmaking Game: How to Find the Right Influencers for Your Business
You know, B2B influencer marketing and online dating aren’t so different. As the season of new beginnings unfolds, B2B marketers and singles alike are looking
The Rise of Influence in B2B: 10 Timeless Examples of B2B Influencer Marketing
From AI Overviews on Google to many of the business applications we use every day, AI is changing how business information is discovered, consumed and
The New AI: Humanizing B2B Marketing with Authentic Influence
In Content Marketing Institute’s 2025 B2B Content Marketing Benchmarks, Budgets, and Trends Report, 81% of B2B marketers say their teams are using Gen AI tools.
5 Ways Influencer Marketing Boosts SEO Rankings and Organic Traffic
Enter the mind of a B2B buyer. Where are you starting your purchasing journey? Regardless of whether you’re reading a whitepaper, watching a video, taking
