What does it take for a beauty campaign to grab attention while dominating timelines, and selling products out before shoppers can click “add to cart”?
Category: Beauty & Cosmetics Marketing
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Lush Marketing Strategy: How to Attract and Retain Beauty Customers
Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok.
How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they
