Influencer marketing has moved from an experimental tactic to an important part of marketing strategy for B2B brands. This evolution has been powered by changes
Category: Influencer Marketing
Why a Multi-Channel Visibility Strategy is Essential to Reach Today’s B2B Buyers
In a year that has been defined by platform fragmentation, disruption of organic search, and rising expectations for brand trust, B2B marketers are evaluating how
Building Credibility at Scale: The Trust Engine in Best Answer Marketing
In our Best Answer Marketing Playbook so far, we’ve covered how becoming data-informed provides clarity, and how an integrated strategy turns those insights into impact.
2025 B2B Influencer Marketing Statistics and Trends
B2B influencer marketing has taken off in 2025 and for good reason. It’s become a core strategy for brands that want to earn trust and
Always-On Influence: Data and Experts on What Really Works in B2B Marketing
When it comes to maximizing the impact of partnering with the most trusted voices in your industry, strong relationships are essential for sustaining an always-on
B2B Influencer Marketing Budgets and Best Practices
I think it’s safe to say that in 2025, B2B influencer marketing has evolved from an experimental tactic to an embedded practice. Nearly two-thirds of
How to Activate Employee Advocates and Executives as a B2B Influence Engine
As B2B marketers dealing with all new levels of uncertainty and expectation, we’re in a constant battle for trust and attention with the audiences we
From Conversation to Conversion: The Integrated Power of Community & Influencer Marketing
You might be in the business of selling, but let’s be real: the relationships you build with your audience go way beyond just a transaction.
How to Drive Full Funnel Performance from B2B Thought Leadership
B2B executives aren’t asking for more content, they’re asking for more original thinking At the iResearch Services Thought Leadership for Tomorrow event that I attended
What LinkedIn’s New Influence Report Tells Us About Building Trust in B2B Marketing
LinkedIn just released its new 2025 B2B Marketing Benchmark: The Influence Report (pdf) featuring in-depth analysis from authors Mimi Turner and Jann Schwarz. It’s another
