How Shopify Brands Can Prepare for the Next Wave of AI-Driven E-Commerce

The future of search is conversational, and the future of commerce is already here. What if your next customer didn’t search Google for your product, they simply asked ChatGPT? With OpenAI reportedly integrating Shopify checkout functionality directly into ChatGPT, the e-commerce landscape is about to shift in a big way. Soon, consumers will browse and …

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