How to Create a Social Media Strategy in 2022

How to Create a Social Media Strategy in 2022

Throughout this guide, I will walk you through the best practices to Create a Social Media Strategy in 2022 and beyond.

These days, it is standard practice to use social media marketing if you’re running a business pretty much every online business and most offline businesses as well, try to use social media to get customers online.

However, the sad truth is that most small businesses don’t really have any sort of strategy. They are just posting content randomly or trying to copy their competitors, and the end result is that they don’t create any real results, meaning it doesn’t affect their bottom line positively and that it’s a massive waste of time, because we all know how time-consuming social media can be.

Create a Social Media Strategy

This article will teach you the process that to develop a social media strategy that I have used to create strategies for my clients that have gained lots of followers on social media and converted a ridiculous amount of sales for my clients.

So the very first step is to just make sure that you’re, starting with the right mindset.

Aside from not having a strategy when people do create a strategy, there are two big mistakes that they make often. The first is that too often they focus on results or metrics that simply don’t matter.

They don’t think they’re vanity metrics, because they think they’re measuring things like clicks or comments, not just vanity metrics like impressions. The fact of the matter is that even clicks or comments, aren’t what you really want.

You really want to drive more profit in your company and that’s what your clients will want too.

First of all, just make sure that you aren’t making the mistake of focusing on just trying to grow your audience bigger and get more views. Yes, they are important and they help your other metrics to be more successful. If you do have a good strategy – and you are converting your followers into paying customers – then having more followers, of course, will help. But just make sure that you know where that end outcome is.

The other mistake that you need to make sure to avoid is as follows. Too often, when formulating a social media strategy, people think that it needs to be a full-feature social media strategy. They need to have a strategy for every single platform. They need to be on every single platform, and maybe they even need to be using all the features on every single platform.

For example, if they want to use Instagram as one of their platforms, then they think that means they have to use Instagram feed posts and Instagram stories and Instagram reels, and maybe they need to take advantage of those Instagram guides and run Instagram ads as well And that’s simply not the case.

The most solid strategic, smart social media plan isn’t the one that goes super broad. It’s the one that’s very strategic regardless of the platform. It doesn’t mean you need to be everywhere. You truly can be on just one or two or three platforms, and do that really well.

This will get you much bigger results than trying to be everywhere.

Be strategic and be thoughtful about this and choose the platforms that will really be the best fit for you, your business and your goals.

Think about which platforms are best for you and your business. Where are your customers? Which platform is best for your style of creating content?

The next step in creating your social media strategy is to set goals.

You will only get the right results and the results you really want If you know what you want. That starts with knowing what your goals are before you even start thinking about social media.

Think about your business. What are your current business goals now?

What product do you want to sell more of?

How many units of that product do you want to sell?

What are your goals that relate to how you’ll sell that product?

Do you need to attract more potential new customers, or do you need to communicate with the leads you already have more effectively?

What do you need to communicate to those people in order to get them interested in buying?

Get granular with this. Think about really specific goals and then let those business goals inform your social media goals.

Think about how you’re going to measure it!

Assess your current results.

The reason why this is important is that you are about to change a bunch of things in your marketing strategy (presuming you do marketing currently). You will want to measure whether or not those things are working and how well they’re working so that you can make adjustments.

Look at your current stats to see how many followers you have on each platform and the average number of impressions and likes and clicks. Record those metrics so that you can look back on this in the future and compare and track the progress.

Determine who your target market is

Part of this social media strategy is that you are going to be trying to find certain people to eventually sell to. I am amazed at how many companies don’t fully understand who their ideal customer is.

It’s much easier to find customers if you know who you are looking for.

So this starts with thinking about things like who are your current customers, and do you want to attract more people who are just like your current customers, or do you want to attract a different group of people. Maybe, these people aren’t really the best fit for your business.

Even though they buy your product, they may be a hassle or they buy your product, but they don’t buy it in the volume that a different group of people might buy it.

Just because something is selling, doesn’t mean you are selling to the right people. Business is about evolving and making changes where necessary.

You’ll want to think about more specific things like:

  • Demographic
  • Age
  • Gender
  • Income level
  • Interests

What are they into? Are there specific books or movies or apps that they use?

You might have a lot of this information about these people and you might not have a lot of it. Either way is fine, but the more closely you can pinpoint this person the easier it will be for you to find them on social media.

Another great thing to look at and consider is who your current followers are.

They might be the people you want to attract. They might not be.

They can potentially give you some insights into who is interested in your content.


The next part of creating a social media strategy is to research your competitors.

Now you might think of these people as competitors or not. Who are the big players in your industry?

What’s working for your competitors?

By doing this analysis, you can cut your learning curve and create a more solid social media strategy earlier on.

This starts with just identifying competitors. You might know these off the top of your head, or you might have to do a little bit of digging. After you know who the competitors are, you’ll want to look and see what platforms are those competitors on.

Analyse their current content. How frequently are they posting? What are they posting and how is their audience responding to those posts?

This can give you tons of good ideas and important data.

So now that you’ve done a lot of research and you’ve made some decisions about who you’re following etc, it’s time to actually start making some decisions…

What platforms do you want to be on?

Which platforms are already working for you?

If you have a platform that you’re already getting some traction on, then you’ll want to strongly consider making that one of your main platforms.

Another thing to consider is which platform you most enjoy being on. If you are a solopreneur or you have a small team and you’re going to be doing a lot of this yourself, you’ll have to spend a lot of time on that platform in order to really turn it into a success. You will be less inclined to do that if you choose a platform that you’re not that crazy about, even if technically that would be the right platform for you.

Another thing you’ll want to consider strategically, is which one makes the most sense for you and your goals?

For example, if you really need to attract a ton of new customers and new leads – and you don’t have an audience right now – you’ll need to think about which platforms will be the easiest to get that exposure on.

You might think about search-driven platforms like YouTube, Pinterest or Tick-Tock. You also might think about running paid ads.

On the other hand, if you need to develop relationships with your current audience and you already have a bit of a following, you might look at a platform like Instagram or Twitter or LinkedIn.

You also might want to make blogging and an email newsletter part of your strategy. Personally, I would say that email is one of the strongest strategies out there that most businesses ignore when the return is one of the best and has been for some time.

The Content

Like anything, this will improve by doing it regularly. And come up with a lot of ideas. This will allow you to track over time, what is working and what isn’t.

My main piece of advice will be to ensure your content is based on the customer and not primarily on what you are doing as a business.

When you stretch yourself, start brainstorming and curate your first batch of ideas, then more ideas start coming faster and faster and more and more easily.

There is no harder time to come up with an idea than when it is the day to post. So make sure to plan in advance and build up a list of content ideas. Then visit this list regularly and block out time to curate more ideas.

Emma Hill
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