Top 3 Niches For Digital Marketing

If you run a digital marketing agency and you are looking to find the hottest niches, this article is for you.

Top 3 Niches For Digital Marketing

I’ll walk you through the top niches and the reason you want to focus on one of these niches so you can have a future-approved business. So let’s talk about the best niches to run a digital marketing agency.

Running a Digital marketing agency can unlock a lot of freedom in your life, especially when you get recurring clients and you can build a team that handles a lot of the work. But specifically, we want to focus on working with one niche.

The reason we want to niche down like this is so we can be very, very specific with what we offer and simplify our entire business, while also becoming very good at what we do. So our service is worth even more to the client. So let’s look at the top 3 niches for digital marketing.

Food/Restaurants

OK, now bear with me on this. I know it’s pretty traditional. But it needs a facelift.

So what makes this niche so powerful right now?

The majority of people are now ordering online!

That’s just how the world is operating and the thing about ordering online is that 70% of consumers that order from a restaurant online would prefer that they’re ordering directly with the restaurant. I know you might be thinking about Uber Eats and so forth, but market research suggests consumers would buy directly… if they had the option to.

So the restaurant retains the money that they get from the order. We all know (as do the restaurants) that food apps take massive marketing fees. When you order through their app (rather than directly from the restaurant), around 45% of those restaurants have their own internal ordering system on their site. Yet the consumers aren’t aware of this.

That means that 55% of restaurant owners need a website that will manage orders from their customers online and notify their staff effectively.

This is a huge market because if you can get them. There’s lots of room to upsell such as ads, social media content, local SEO, and email or text marketing.

This is a really easy sell because 60% of restaurant owners say that ordering online has incrementally grown their revenue. So restaurant niche moving fast.

This industry is also recession-proof and during the pandemic, is one of the few that skyrocketed.

TikTok For e-Commerce

TickTok has just been blowing up over the last few years and it allows users to grow their channels in a unique way possible. Meaning you can go viral pretty much overnight if done correctly.

Why this works well for e-Commerce stores because most eCommerce brands sell lower-ticket items that are direct to consumers. Usually, these brands rely on Facebook ads or google ads to get most of their traffic to their store.

What a lot of people don’t know is that TikTok and Shopify have a powerful integration which allows customers to order directly from your store via TikTok. This integration and a lot of the ads tracking software can integrate TikTok into their platform because they know the ad side is getting sophisticated.

Their organic algorithm is what really sets this platform from the rest.

There’s a lot of room to provide services for clients. The thing with TikTok is that it has over 1 billion active users, which is incredible. This is the most gen Z platform around and these business owners who are, for the most part, pretty traditional, are slow at catching up with diverse trends.

This is a perfect opportunity. Show them the opportunity that lies right in front of them and get them on a monthly retainer. You can offer organic services or paid ad services, but the e-Commerce niche is a true direct-to-consumer.

Web 3.0

Think of web 2 as the social media era and think of web 3 as the blockchain era.

Worldwide spending in 2022 for blockchain solutions is estimated to be around 11.7 billion dollars whilst the whole market is estimated to be close to $1 Trillion. Web 3 right now is a total wild west. Web 3.0 projects are doing all kinds of things and they’re making tons and tons of cash.

The spending power of some of these companies is crazy and web 3 clients can be some of the highest paying clients you could ever bring into your agency. If you’re already into the crypto space, this could be some of the most exciting work you do in digital marketing.

Web 3.0 is on the cutting edge of a brand-new industry. Blockchain projects that you can be working on are things like altcoins, with different utilities, cryptocurrency gaming projects that are trying to release game NFT projects. There are hundreds of blockchain projects emerging every single day and they still need to be marketed.

Web 3 services needing Web 3 services: ads, content, SEO… the list goes on!

There is very, very little competition.