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Volkswagen Marketing Strategy: Campaigns Made “The People’s Car” an Automotive Icon 

Automotive Marketing

Imagine a car brand that reaches nearly every corner of the globe and delivers around 6.6 million vehicles in just 9 months.  That brand is Volkswagen.  However, the Volkswagen Group isn’t merely selling vehicles; it’s selling an identity of sales over generations. It’s an empire of mobility that owns twelve brands from seven European countries,  …

The post Volkswagen Marketing Strategy: Campaigns Made “The People’s Car” an Automotive Icon  appeared first on Digital Agency Network.

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