Improving the usability of your site can increase conversion rates by as much as 83%.

A Greyed-Out Button Might Seem Minor—But It’s Not

A greyed-out “Continue” button might seem minor, but it’s often the tip of the iceberg when it comes to user experience (UX) and accessibility issues within a website.

For visitors using assistive technology—or even just in a hurry—unclear interactions can break the experience. If you’re redesigning your website, small usability flaws like this can cost you conversions, customers, and credibility.

The ROI of Great UX (and the Risk of Getting It Wrong)

According to Forrester, every dollar invested in UX yields a return of $100. That’s a staggering 9,900% ROI. It’s not just about aesthetics—it’s about usability. When people can’t use your site intuitively, they don’t convert.

Jakob Nielsen, a pioneer in usability, said: “Improving the usability of your site can increase conversion rates by as much as 83%.”

Poor usability = lost revenue. And that’s why UX and ADA compliance go hand-in-hand—they’re both essential for making your website effective for everyone.

The Disabled Button Test for UX & Accessibility

Let’s take a typical example: a disabled form button. Many forms disable “Submit” or “Next” until required fields are filled out. But how the disabled state is handled is critical.

Accessibility expert Vitaly Friedman outlines key best practices to make disabled buttons more inclusive:

Change the cursor to not-allowed on hover for visual clarity.
Keep disabled buttons focusable so screen readers can access them.
Explain why the button is disabled on focus, tap, or click.
Show tooltips or helpful text to guide the user.
Add spinners or visual feedback to avoid double submissions.
Prevent double-clicks via JavaScript with aria-disabled.
Use ARIA live regions to dynamically announce changes.
Avoid pointer-events: none, which blocks keyboard users.
Direct users to errors and guide them to fix them.
Offer a “way out” link when the button is disabled.
Allow users to override errors in some cases.
Ensure the “Continue” button is always keyboard and screen-reader accessible.
Consider more actionable alternatives to disabling the button entirely.

These aren’t details that your average template or accessibility overlay handles. These require thoughtful, custom development from UX and accessibility experts.

Why ADA Compliance Is More Than a Checkbox

Automated accessibility overlays might fix basic issues like contrast or alt text, but they often fail where it matters most: dynamic content, keyboard navigation, and error feedback.

Failing to meet accessibility standards isn’t just a technical problem—it’s a legal and brand risk:

ADA-related web lawsuits have surged 200% over the past 5 years
Settlements often cost tens of thousands of dollars
Poor accessibility erodes user trust and conversion rates

Custom Code = Better UX, Stronger Compliance

The truth is, real accessibility and real UX can’t be bolted on. They have to be baked into the structure of your website. That’s where a custom-coded website stands apart.

A custom-coded website redesign gives you the ability to:

Build experiences based on how real users behave
Bake accessibility and UX into every element—not bolt them on
Optimize for conversions without sacrificing compliance

“Accessibility is usability for everyone. Great UX design means building for the edge cases, not just the average user.”
— Sarah Horton, UX and accessibility expert

Building a Website That Works for Everyone

Whether it’s a single form or an enterprise-level platform, inclusive design is smart business. It improves conversions, protects your brand, and most importantly, creates a better experience for everyone.

A disabled button might seem small, but it’s a perfect example of how many layers go into good UX and accessibility. And it’s a reminder that templates and toolbars aren’t enough.

If you want to build something truly usable—usable by everyone—it starts with the code. Want to learn more about Accessibility and SEO? Start Here

Ready for a Website Redesign That Puts Users First?

At Mannix Marketing, we specialize in custom website redesigns that deliver on both user experience and ADA compliance. Contact us today to create a site that works beautifully for every user.

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