Taking a look at the schedule for this year’s Content Marketing World conference through a B2B marketer’s lens, there one thing that is clear: marketers
Category: Content Marketing
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Tourism Content Marketing Tips for an AI-First World
Travelers aren’t just searching anymore—they’re asking. AI assistants like ChatGPT, Google Gemini, and Perplexity are quickly becoming the first place people go to plan a
Case Study: How Sprinklr and LinkedIn Created Full Funnel Impact with Best Answer Marketing
When the economy tightens, brand budgets are often first on the chopping block. Senior marketing leaders understand the value of brand, but value alone doesn’t
B2B Thought Leadership in the Age of AI: Human POVs that Cut Through the Noise
B2B marketing content is quickly diverging into two separate paths: thought leadership, and thought followership. The latter is more abundant than ever in the age
What is Content? A Definition and Meaning According to 40+ Marketers
There was a time when the information superhighway of the internet was full of links and pages but there was a pressing question for marketers
Does Blogging Still Matter in B2B Marketing? Plus 5 Examples of Great B2B Blogs
You know that time in between the holidays and new years when work slows down a bit and you take some time to reflect on
Common Mistakes of AI Writing: The Dangers of Relying on AI for Content Marketing
Artificial intelligence (AI) has become the next big thing in marketing, and for good reason. The technology is revolutionizing how businesses generate and distribute content,
How Lake George Tourism Is Changing in 2025—and What to Do About It
From the rise of AI to weather and economic shifts, several forces are influencing where travelers spend in 2025. Here’s what we’re seeing, what local
4 Keys to an Unstoppable Partnership Between Content Team and Agency
In-house content marketing teams have their hands full right now. Like all areas of marketing, they’re contending with constrained budgets and rising expectations. As with
How to Drive Full Funnel Performance from B2B Thought Leadership
B2B executives aren’t asking for more content, they’re asking for more original thinking At the iResearch Services Thought Leadership for Tomorrow event that I attended
