B2B influencer marketing has taken off in 2025 and for good reason. It’s become a core strategy for brands that want to earn trust and
Category: B2B influencer marketing research
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What LinkedIn’s New Influence Report Tells Us About Building Trust in B2B Marketing
LinkedIn just released its new 2025 B2B Marketing Benchmark: The Influence Report (pdf) featuring in-depth analysis from authors Mimi Turner and Jann Schwarz. It’s another

