Consider these 5 signs to answer the question: when do you need a new website
Rephrase Technology is advancing at lightning speeds. That means, if you’re asking yourself “when should I start thinking about a website redesign?”, the answer is “right now”. In other words, according to the Whitehouse.gov website, website design starts with a design process, which involves idea development
Rephrase Every website needs an ongoing strategy to maintain and develop the site so that it is working at its optimum. Unfortunately, most websites are to be created gradually, and so cannot skip that step. An online business without a website may be fine the day after it began but will quickly fall behind if it fails to continue to promote its products online. Any online site should be created with the idea of being able to produce a large sale once it is finished. Spending time developing and improving a site is usually known as ‘content creation’. While distraction can become the norm for a time, ultimately, it does more
Be sure that this is the right time to make this investment. Have a look at the below list and see if you have any warning signs that your website is no longer fit for purpose.
Do you have a number of website red flags?
If any of these apply, you could use that feedback as a warning that it may be time to redesign your site. Following this checklist ensures that we are digging out existing design flaws and keeping up with current
1. Your tech is out of date.
RephraseEvery few years the way people browse the internet and the tools they use to interact with it change. Your site must evolve with it, or people will simply stop using it. Unresponsive design is a thing of the past. The fact is that more and more of your visitors are coming to your website on their phones with the expectation of a seamless browsing experience, don’t let those users down by skimping on that. Frankly, if your website isn’t mobile-optimised, you’re losing leads. It is imperative that your site functions on every device. This also includes making sure that all screen sizes are considered and all browsers are functional.
Rephrase Now that your company has become the victim of a website error, there is a good chance that the error will continue to plague your digital landscape. The instinctive reaction is to just put a 500 error message, ok, an actual error message, on your website, so that people will know that something bad has happened. You should not be doing this because it labels your site as a place where uncontrollable chaos reigns. When websites are backed by an organization which has clearly defined standards, they help users better consume information. 404 errors are one way that websites become poorer and poorer. In order to avoid design and content gaps on your website, we will be helping your company come up with new
2. Your business goals are not being met
Does your site align with your business goals? If you’re not meeting your target conversion rate, or if your bounce rate is too high and your email signups too low, would you say that the problems lie with the actual design? If your website isn’t creating converts, you’d better consider another approach. If your sites are not successful, it might be time to rethink how they are being designed.
4. You want them to stay current with design trends
When redesigning the website, identifying and making the shifts necessary to fit in on the web does not always mean that you need to give it an essential well here and there. Sometimes it is more image and brand-centric and involves everything related to the look and feel of the website. Every once in a little while trends in the industry change and refreshed website companies have to think about how they look and feel to ensure a more connected experience. It is essential to look
4. You’re targeting a new market
In general, the same mentality of targeting new markets applies to multi-media marketing. However, you need to start with your target. In this case, you need to ascertain all of the different demographics, nationalities, cultures and more. This knowledge is essential in knowing what you should and should not do because you generally cannot apply the same mentality that you apply already in the market with your current products already.
It never hurts to ask yourself here “Do I like my website better than my competitors?” It’s also important to know what kind of content will be most linked to your target keywords when seeking to avoid being lost in the search engine web. Keep in mind what the people who are making the decision in the future as you data mine your competitor’s rankings and try to adapt your content flow to exceed sis better than
4. You can do a bit more.
So often our website is a necessity that we created in a time of pressure and panic. But are you proud of your website? If you cringe or find yourself making excuses when sharing your website with potential clients and employees, it may be worth thinking: how can I do better here? If your competitors are rising up, poaching your clients and clearly have a more effective website than you, It’s Time for a change.
70% of a purchase decision is influenced by the business website. So are you inspired to buy when you look at your own website? If not, we believe in you – you can do better.
There are countless unexpected benefits to a website refresh: It gives an opportunity for a rebrand allowing you (and sometimes forcing you) to rethink all of your assets which most likely also need a refresh (but that’s another blog!). With new content, fresh images and an enhanced user journey, a new website can help to increase site traffic and SEO. Considering that Google updates its algorithm every few years, it’s worth aligning your search engine strategy with your ongoing digital strategy. Speech-specific keywords or ones that work in conjunction with new tech like Alexa are innovative features that can be brought into the mix. Your site’s design can increase your chances of conversion, and now could also be the time to add new functionalities to the site to increase leads.
A redesign also allows you to improve content management. It provides the opportunity to know how long to copy and when to insert graphic design and videos. Along with these decisions, you also have to be able to design humane navigation and structure for your content and create concise descriptions and clear videos that are technically sound. All of these components combined make up psychology.
When Do You Need A New Website?
According to a new website development firm, a redesigned business communication tool can ensure your business is making, using, and sharing key information to customers and competitors. Perhaps that is good news for you. If it is for you, it is a good sign. If it is for making you start the process of making a plan, and keep the plan, then you are going to need to start by taking a step. With some reflection on your company news, tools, and strategies, it doesn’t need to be laborious and time-consuming. At Kooba, we have plans that we have the time to execute our client’s forgotten or non-existent
If you feel it’s time for a new website, check out our directory
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